See the Pivotal Viral Video Campaign Launch For Movie Puncture on YouTube Here!

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Cause Marketing Is Still All Good

http://www.adweek.com/aw/content_display/news/client/e3ia720786bb43ba0b0ad1cc13a1a03551a

Really?  You decide.

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The Annual Case Against Corporate Social Reponsibility

It seems like every year for the past decade, a B-school professor from a university of repute produces a damning case against CSR.  Or at least one that minimizes, diminishes and/or dismisses any blended value.  Pursuit of profit is all there is.

http://online.wsj.com/article/SB10001424052748703338004575230112664504890.html

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Social Entrepreneurs Possessed by Purpose

http://views.washingtonpost.com/leadership/light/2010/10/are-social-entrepreneurs-crazy.html?hpid=smartliving

Yes, social entrepreneurs are crazy.

I believe this purpose possesses everyone who decides to change the world. I also believe purpose can be inflamed, nurtured and sustained. It can even be taught.

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